High Concept
Sells:
Creating Marketable Screenplay
Ideas
What is the most important marketing
decision you can make
for your screenplay?
It's not an agent,
manager or what producer you pitch the screenplay to.
The most
important decision you make about your script is the first decision
-- the concept or premise.
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Consider these facts:
- The majority of producers
in Hollywood are looking for high concept screenplays.
- A high concept script
usually sells for 5 - 20 times the going rate for character
dramas.
- A high concept script
will often get you in production companies that don't
look at unsolicited scripts.
- When you hear of six-figure
sales, the vast majority of them are high concept scripts.
- A
new writer with a high concept script has a much higher
chance of getting producers
involved with them than the same writer with a "non-high
concept script. "
- There is a structure
for creating high concept ideas and you can learn it.
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Hal, you did it again! After just
two days I have a totally changed the perception
of not only what High Concept is, but how to format
ideas that work. The first two days alone easily
doubled the quality of my ideas, as you can see
from the examples I turned in just yesterday.
 Ed
Fischer
I have successfully learned how
to create concepts that command Hollywood's attention
by taking this the program. I have gained insight
and confidence far beyond my expectations.
Sharoll Jackson |
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THIS IS THE MOST IMPORTANT MARKETING
DECISION YOU'LL MAKE FOR YOUR SCREENPLAY!
So why don't people write high
concept all the time? Most likely, because they just don't know
how to come up with high concept ideas. It is not an easy thing
to do if you haven't learned the process. And so far, no one has
taught the process to a degree that makes it something you can
rely on. No one until now...
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Before you start even a treatment,
take this class to make sure your idea is the very
best and most marketable it can be. You'll save
months, even years of your life and raise your chances
of success through the roof.
Ed Fischer
I love the way the formats overlap
with each other and prodded me to combine ideas
and the way ideas built off other ideas. Using the
formats sent me down creative paths I might not
have come up with on my own. The whole process is
quick and fun. Knowing I can generate so many variations
on a theme is very freeing.
Marilyn Jordan |
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WHAT IS A HIGH CONCEPT?
When a studio or
production company refers to a High Concept,
they mean a story idea that has all three
of these components:
- It is unique.
- It appeals to a wide audience.
- It can be said in one sentence and...you instantly see the whole movie.
For
a better explanation, including phone transcripts of High
Concept pitches, see
the article "Creating Marketable Screenplay Ideas". |
Imagine what it is like to present
your idea and instantly have producers want to read your script.
That's what happens when you present a marketable screenplay idea
as a High Concept.
This class is about creating marketable
screenplay ideas. Think of it as a 6 day brainstorm session that
will result in you having a marketable screenwriting idea and
the ability to create more marketable script ideas from this point
on.
Of course, once you have a marketable
script idea, you'll want to write it at a level that will blow
a producer away. That is what the Great
Screenwriting Series is about.
THE DESIGN OF THE PROGRAM
To design this program, I analyzed the
High Concept movies of the last five years and searched for
the patterns that took a bland idea to a highly marketable idea.
Those patterns became...
12 FORMATS THAT INCREASE MARKETABILITY
Once you fully understand these
12 formats and see examples of them, you can use them
to increase the marketability of any screenplay idea.
IMPORTANT: When producers
or studios are considering your pitch, they are looking to
see how marketable it is. They are listening to see if it
has one or more of these 12 formats in it.
If you don't have one or more of
these formats present in your pitch, you will get passed on --
no questions about it!
HOW DOES THE CLASS WORK?
Each day, you receive a lesson that explains
an important part of the process of creating marketable ideas.
Along with that is an assignment for you to apply the day's
skills and formats to your own ideas. You return that assignment
to Hal Croasmun, the instructor for the classes.
IMPORTANT: In this class, only
the instructor sees your work. So it is not like the Great Screenwriting Series or the Revealing
Subtext programs where everyone in the group reads the scenes
of everyone else. Why? Because a true High Concept idea is gold.
You want to keep those confidential until you have finished your
script. So you will ONLY send your assignments in to the instructor.
ONE CAUTION: This course doesn't
guarantee that you will come up with a High Concept idea during
the six days. That depends upon how much work you put into it.
But you will have the tools to create as many great screenplay
ideas as you're willing to do the work to create.
Each day of this program, you'll
gain more understanding of what is marketable and how to create
marketable ideas. This will solve one of the biggest problems
a screenwriter has -- spending 6 months writing screenplays that
have virtually no chance of selling.
REMEMBER:
Wayne Gretsky said "100%
of the shots you don't take don't go in." It's the same with screenplays.
If your script idea isn't marketable, the script has a 99.9% chance
of not selling! You have got to make it marketable from the concept
phase.
Of course, nothing guarantees a
sale. Even some of the top grossing movies of all time were passed
on by studios and producers. But if you consistently create marketable
screenplay ideas, it has these benefits:
- Creates excitement for you
as you write the script.
- Increases your chances of getting
read.
- Increases your chances of selling.
- Increases your chances of selling
for six figures.
- Creates buzz around you as
a writer.
- Builds respect for you in Hollywood.
It is absolutely worth putting
the time and effort into creating a marketable idea before you
spend 6 months writing, wouldn't you agree?
Dates: August 7-19, 2006
Price: $200.00 (check your ScriptforSale.com Member Page for early-bird discounts)
Requirement: Because Hal
Croasmun is a writer/producer, you will need to sign a release
form before participating in this class.
Experience level: No minimum
writing level required.
TOTALLY
SAFE GUARANTEE
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100% Guarantee |
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We're so confident that
you'll love this program that we make this guarantee.
If at the end of the second
day, you don't feel like this program is worth it, we
will refund your money in full.
To receive a refund, you
must pay for the program in advance. If you feel the course
does not meet your expectations, email us at the end of
the second day and your money will be refunded through
PayPal. |
Enroll Now for the ProSeries
Still not sure? Ask yourself these
questions:
- What difference would it make
for you if every script you wrote from now on had a better chance
of selling?
- If you knew how to create highly
marketable ideas, how much more exciting would it be to write,
knowing that people in Hollywood would be much more interested
in reading your scripts?
- How much of a difference would
it make to your screenwriting career overall if every script
you wrote started with a marketable idea? Wouldn't that increase
your belief in yourself as a writer and your chances that one
or more of them would sell?
- Do you consistently get people
who are excited about your screenplay from the moment you say
the first sentence about it? If not, you are missing out on
one of the best parts of screenwriting -- having other people
(especially agents, managers, and producers) excited about your
scripts.
- Do you want the power that comes
from having script ideas that producers chase after?
- How long do you want to wait
before having the tools to create marketable screenwriting ideas?
Enroll Now
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