MARKETING YOUR SCRIPT
A Program by Hal Croasmun

Take a guided tour through the Screenplay Marketing Process!

For many screenwriters, marketing your script can be a confusing process. You're entering a worldwide market that has very specific rules and needs. If you don't address those, you'll waste time, resources and creative talent.

We have a solution!

An 11-day class (divided into two parts) that will give you an overall understanding of how to take your script through the marketing process with as little frustration and as much success as possible.

By the end of this program, you'll have well written marketing materials for your screenplay and the knowledge of what to do to get your script into the hands of buyers out there. It's not easy, but it is far easier when you know what you're doing.

Remember, this could save you months and years of frustration making mistakes you don't even know you're making. Even more important, if you truly have a great script, this will dramatically increase your chance of success.

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IMPORTANT QUESTIONS AND ANSWERS

1. Do I need to live in L.A. to market a script?
2. How much does a marketing campaign like this cost?
3. Don't I need an agent?
4. What does poor marketing cost me?
5. What's so special about this program?
6. What's on the tour of a screenplay marketing campaign?
7. What can ScriptForSale.com promise?
8. Who should or shouldn't take this program?
9. Can I take this program preparing an idea for market that has no script yet?
10. What's the guarantee?

1. DO I NEED TO LIVE IN L.A. TO MARKET A SCRIPT?
It is helpful, but not necessary. In fact, Cheryl and I have done most of our marketing from out of town. Then, after moving to L.A., still 95% of our marketing is on the phone and through email. So location isn't that big of a deal if you fully understand how to market to Production companies.

2. HOW MUCH DOES A MARKETING CAMPAIGN LIKE THIS COST?
That's up to you. We've ran entire campaigns that cost us less than $100. Others cost us five to ten times that or more. It is going to depend upon what marketing actions you choose. Luckily, you are the one who makes that decision.

Those decisions might include: choosing between email and phone calls (outside L.A., phone calls will cause long distance fees) or both, taking a trip to L.A. to meet producers, attending events like conferences, networking by joining certain organizations, etc.

Also, keep in mind that you may spread your marketing campaign out over three to six months. That means that each day, week, month, you make the decision what marketing actions you'll take and how much you will or won't spend.

Incidentally, ScriptForSale.com isn't part of your campaign once the class is done, so you're not sending us any money.

3. DON'T I NEED AN AGENT?
No. It helps to have representation because production companies want to know that they are dealing with someone legitimate. But there are thousands of screenwriters who have agents that haven't found them any work at all. The truth is that even after you have an agent, you'll be expected to market yourself. That's the dirty little secret that screenwriters aren't told.

Either way, you need to take control of your own marketing. If it is in the hands of someone else, especially an agent, you become a victim of their schedule. Agents are focused on clients that are already making them money.

By the way, the easiest way to get an agent is to sell a script to a producer. At that moment, you become a paycheck to an agent and it is the one time when you are of serious value to an agent.

4. WHAT DOES POOR MARKETING COST ME?
I've seen screenwriters spend 6 months and thousands of dollars trying to market a script and still not understand the KEY REASONS their marketing was doomed to failure before they made even one call or sent out even one query letter. There are things you absolutely must understand to market a script successfully.

The bad thing is that some of these people have given up a potential career at screenwriting when they were so close. Why? They were good writers, but didn't know how to market to Hollywood.

Imagine what a mistake it is to spend thousands of dollars (not to mention the emotional letdown) on marketing that has no chance when you could have spent $125 and learned how to conduct a marketing campaign that has a chance of working for you.

5. WHAT'S SO SPECIAL ABOUT THIS PROGRAM?
You get the benefit of learning from someone who has successfully marketed to Fortune 500 corporations for over 15 years and who has relationships with over 30 of the top production companies in Hollywood right now.

- You get solutions to the problems most screenwriters have that doom their marketing efforts to failure.

- You learn what marketing materials Hollywood expects and which ones are useless.

- You get both short-term and long-term strategies that can get your script looked at now and build a reputation for the future so production companies will continue to look at your scripts in the future.

- The whole process is taken step-by-step so you complete an entire campaign for your current script while learning the marketing process without a lot of confusion.

- You'll get to go on a tour of a successful marketing campaign and see the materials and transcripts of phone calls that were used to get a project in the door of many of the top production companies in Hollywood.

6. WHAT'S ON THE TOUR OF A SCREENPLAY MARKETING CAMPAIGN?
One of the most valuable things you can do is to take a tour through a current marketing campaign. That will allow you to get a real feel for what works and how it works.

You'll see projects that have been pitched to production companies and caused them to request the script or manuscript. You'll see what worked and what didn't and you'll get a firm understanding of how the marketing materials were constructed.

You'll also get to read transcripts of phone calls as the projects were pitched. In these, you'll discover successful responses to the standard objections that stop most screenwriters in their tracks.

As you take this tour, you'll be building YOUR OWN MARKETING CAMPAIGN. Each day, you'll add another part and by the end of the class, you will have created an entire campaign that you can launch instantly, if you choose.

7. WHAT DOES THIS PROGRAM PROMISE?
Of course, we can't promise that your marketing will result in a sale. Nobody can promise that. There are two reasons: First, we have no idea how good the writing of your script is and the final product you send Hollywood makes a huge difference. Second, this market is so unpredictable that even some of the best screenplays ever written took years to sell.

On the other hand, screenplays are selling almost every day in Hollywood and about once a week or so, you hear about an unknown writer who sells a script for six-figures.

Our PROMISE to you is that you will understand far more about how to market a script to Hollywood by the time we're done. It will all make sense to you and you won't be operating in the dark anymore. You'll have a campaign planned out that will increase your chances of success and you'll understand the pitfalls that cause most screenwriters to lose before they even start.

If your script is well-written, this program will dramatically increase your chance of making a sale.

8. WHO SHOULD OR SHOULDN'T TAKE THIS PROGRAM?
You should take this program if:

- You are new to marketing to Hollywood and have a script you want to sell.
- You have tried to market to Hollywood and didn't succeed.
- You are confused about what Hollywood buys and why they say yes to one script while saying no to a similar one.
- You've tried to get an agent and were turned down.
- You have a script you completely believe in and want to give it the best chance to be made into a movie.

Who shouldn't take this program?

- Someone who has already sold a script to Hollywood.
- Someone who is an expert at marketing to Hollywood (agent, producer, etc.).
- Someone who has not completed their first script.

IMPORTANT NOTE: If you haven't completed a script and gone through the process of editing it a few times, your time is better spent completing your script. In which case, I'd recommend one of our screenwriting classes or another of the many resources that are available on the net for new screenwriters.

9. CAN I TAKE THIS PROGRAM PREPARING AN IDEA FOR MARKET THAT HAS NO SCRIPT YET?
Yes, as long as it isn't your first script. If you have an idea that you think would be a great movie and/or is High Concept, this class will offer you the opportunity to plan your marketing campaign in advance.

Many times, designing the marketing plan in advance will assist you in creating a great script to fulfill those marketing promises.

10. WHAT'S THE GUARANTEE?
As we said in the PROMISE, we can't guarantee anything about your script, your performance or what a production company will decide. What we can guarantee is your satisfaction with the program.

So our guarantee is simple: Unconditional 100% money back if you don't like the program at the end of the first three days.

It is the same guarantee we give on all of our programs. You pay for the program and if at the conclusion of Day 3, you don't like it for any reason, just email us and you get your money back. That's it.

When you choose to continue past Day 3, it is because you know from experience that our programs provide a tremendous amount of value for you.

FINAL WORDS
If you're ready to market your screenplay, this program can save you years of mistakes and frustration. More important, it gives you a path to follow that increases your chance of success.

Selling screenplays is an extremely competitive business and the vast majority of the screenwriters will never even have their script seen by production companies. You need every advantage you can get.

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